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WRITTEN
AND EDITED BY ARI RUBIN
Daxx
transports your customers' signal with high-end
interconnects.
 Your
high end customers spend a lot of money on high-end
components because they want sound that is better
than what your average customer hears. If they spend
more money for better components, doesn't it make
sense that they would spend more money on higher
quality interconnects?
Here, Sergey
Vasilyev Jr., DAXX's director of operations answered
a few of AUTOMEDIA's Qquestions about its high end
interconnect cable, the R99, which is designed not
only for mobile applications, but for high end sound
recording studios and high-end home use as well.
Management
Where
does this product fit in a mix?
Our
Daxx high-end audio cable, R99, represents the latest
cable technology and offers dynamically enhanced
performance, providing extended bass, and open and
detailed high frequency response.
How
should retailers market this product?
It
is important for the retailers to understand, that
this is a product that will give you the best performance
for the money.The R99 gives you a $1500 cable performance
for under $90. Let me take a minute to tell you
how this cable is built. The parallel symmetric
geometry uses two silver-plated oxygen-free copper
conductors to provide high-speed signal transmission,
to deliver an improved soundstage to the listener.
The silver clad, high density polyethylene foam
insulation provides very low dielectric-absorption
and capacitance (only 18 pf/foot) eliminating return
losses, and allowing long runs of cable without
sacrificing superior bandwidth. The double shielded
construction uses both Mylar foil plus tinned oxygen-free
copper braid, protecting the cable from electromagnetic
interference, thereby guaranteeing great noise rejection.
So, as you can see, here at DAXX, we make sure that
all our products meet and exceed any customer's
expec-taions. During extrusion, the parallel conductors
are bonded to each other, and packed by a special
material to ensure extremely stable spacing between
the conductors which is important to maintain correspondingly
high EMI (Electro-Magnetic Interference) rejection
at low frequencies.
What customer was
this product built for?
Ultra flexible Daxx
R99 interconnect cables, Audiophile Edition, offer
ultimate precision manufactured sonic performance,
designed to be used in professional sound recording
studios and compatible with the world's most sophisticated
home and car audio components in the world.
Management
support #: 877 DAXX-USA
Sales
What
price point does this product fit into?
The
Retail price for R99 (2.5 feet) is about $87.
Where
should salespeople position it in regards to other
products? DAXX R99 offers extraordinary performance
for customers whose quest demands the best! DAXX
R99 quality is yet to be surpassed by any other
product in the market today.
What needs
to be sold with this product?
As mentioned
before, they are designed to be used in professional
sound recording studios and compatible with the
world's most sophisticated home and car audio components
in the world. Sales/Customer support #: 877-DAXX-USA
or sales@daxx-usa.com.
Installation
What's
out-of-the-normal in regards to this product?
Connection
to your components is made with our famous nickel
plated squeeze-locking RCA plug, which provides
firm vibration proof connections and offers a unique
internal wedging system. The pure gold-plated center-split
tip and eight-cut ground sleeve enable the connector
to provide maximum contact pressure, ensuring a
stable and reliable connection immune to vibration
and jostling. Technical Support #: 877 DAXX
USA
FOR
MORE INFORMATION, CONTACT DAXX, 6 WATER STREET,
WALTHAM, MA 02451; TEL: 877 DAXX OSA; WEB: WWW.DAXX-USA.COM:
E-Mail: INF0@DAXX-USA.COM
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