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Журнал AutoMedia февраль 2005г.

     
   


DAXX R99 INTERCONNECT CABLE

 

 

   

 

     
   

WRITTEN AND EDITED BY ARI RUBIN
Daxx transports your customers' signal with high-end interconnects.

Your high end customers spend a lot of money on high-end components because they want sound that is better than what your average customer hears. If they spend more money for better components, doesn't it make sense that they would spend more money on higher quality interconnects?

Here, Sergey Vasilyev Jr., DAXX's director of operations answered a few of AUTOMEDIA's Qquestions about its high end interconnect cable, the R99, which is designed not only for mobile applications, but for high end sound recording studios and high-end home use as well.

Management

Where does this product fit in a mix?
Our Daxx high-end audio cable, R99, represents the latest cable technology and offers dynamically enhanced performance, providing extended bass, and open and detailed high frequency response.

How should retailers market this product?
It is important for the retailers to understand, that this is a product that will give you the best performance for the money.The R99 gives you a $1500 cable performance for under $90. Let me take a minute to tell you how this cable is built. The parallel symmetric geometry uses two silver-plated oxygen-free copper conductors to provide high-speed signal transmission, to deliver an improved soundstage to the listener. The silver clad, high density polyethylene foam insulation provides very low dielectric-absorption and capacitance (only 18 pf/foot) eliminating return losses, and allowing long runs of cable without sacrificing superior bandwidth. The double shielded construction uses both Mylar foil plus tinned oxygen-free copper braid, protecting the cable from electromagnetic interference, thereby guaranteeing great noise rejection. So, as you can see, here at DAXX, we make sure that all our products meet and exceed any customer's expec-taions. During extrusion, the parallel conductors are bonded to each other, and packed by a special material to ensure extremely stable spacing between the conductors which is important to maintain correspondingly high EMI (Electro-Magnetic Interference) rejection at low frequencies.

What customer was this product built for?
Ultra flexible Daxx R99 interconnect cables, Audiophile Edition, offer ultimate precision manufactured sonic performance, designed to be used in professional sound recording studios and compatible with the world's most sophisticated home and car audio components in the world.

Management support #: 877 DAXX-USA

Sales

What price point does this product fit into?
The Retail price for R99 (2.5 feet) is about $87.

Where should salespeople position it in regards to other products? DAXX R99 offers extraordinary performance for customers whose quest demands the best! DAXX R99 quality is yet to be surpassed by any other product in the market today.

What needs to be sold with this product?
As mentioned before, they are designed to be used in professional sound recording studios and compatible with the world's most sophisticated home and car audio components in the world. Sales/Customer support #: 877-DAXX-USA or sales@daxx-usa.com.

Installation

What's out-of-the-normal in regards to this product?
Connection to your components is made with our famous nickel plated squeeze-locking RCA plug, which provides firm vibration proof connections and offers a unique internal wedging system. The pure gold-plated center-split tip and eight-cut ground sleeve enable the connector to provide maximum contact pressure, ensuring a stable and reliable connection immune to vibration and jostling. Technical Support #: 877 DAXX USA

FOR MORE INFORMATION, CONTACT DAXX, 6 WATER STREET, WALTHAM, MA 02451; TEL: 877 DAXX OSA; WEB: WWW.DAXX-USA.COM: E-Mail: INF0@DAXX-USA.COM

     

 

         
           
           
       
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Daxx Group, Inc. Sound&Vision Installation Products Division. Newton, Massachusetts, U.S.A.
Daxx is a registered trademark of Daxx Group, Inc. All rights reserved 2000